A home-away-from-home style centre in the heart of Alexandria
Jane’s Place is a childcare centre based in Alexandria, Sydney, offering a home-away-from-home childcare experience.
Scope
Brand identity and guidelines
Website design
Website development
Parents and Carers Handbook
Delivery
Founder Jane Zarfati came to us with her clear vision — to create a brand and website for her sanctuary-like childcare centre in Alexandria. With over 20 years of experience in the childcare industry, her expertise steered each facet of the direction.
Jane's Place Early Learning Centre is a nurturing haven for children, thoughtfully designed with a clear vision. The essence of this project revolved around carefully curating a brand identity that mirrors the centre's dedication to honesty and care. Our scope was vast, encompassing various facets of branding, all united by the goal of refreshing and rejuvenating the existing brand while ushering it into a new era.
Brand —Our journey began with creating a new logo that captures the heart of Jane's Place. The logo harmoniously merges soft, natural colours, reflecting the serenity and warmth that define the centre. This visual identity communicates a sense of trust and security, ensuring parents that their children are in the best hands possible.
Website — Our team transformed Jane's Place into a digital presence that mirrors the physical space's comfort and care. The website we designed and developed is not merely informative; it's an immersive experience for parents, staff, and potential enrollees. It offers a glimpse into the centre's ethos, programs, and facilities, making it a welcoming online hub.
Posters and Flyers — Our team extended the brand's visual identity into eye-catching posters and flyers. These materials effectively convey Jane's Place's warmth, dedication, and educational focus. Parents and caregivers receive essential information in an engaging, visually appealing format.
Parents and Carers Handbook — We also crafted a Parent Handbook that provides a comprehensive guide for families. This handbook beautifully showcases the brand elements and provides invaluable information about the centre's philosophy, policies, and procedures. It's a valuable resource that fosters understanding and collaboration between the centre and its families.
