Breeding. Buying. Racing.

Bay Street Bloodstock is an up-and-coming thoroughbred breeding, buying, and racing company based in Australia.

Scope

Logo
Style guide
Merchandise
Business cards

Delivery

The goal was to deliver a logo and brand that reflected the high-quality services and quality breeding of the horses. A chess piece adorns the wordmark to symbolise the company’s strategic focus on purchasing only the horses of the highest quality lineage.