Celebrating 60 Years

The American School of Madrid (ASM) is a leading private, non-profit school serving students of all nationalities. ASM is committed to excellence in teaching, learning, research, and developing students who can make a difference globally.

Scope

Annual report
Infographics
Promotional graphics

Delivery

This year has marked several milestones as ASM celebrates 60 years since its establishment and the creation of its new Mission and Strategic Plan.

For this project, the harmony of ’retrospectives’ and ‘forward-thinking’ was key in creating the design for the Annual Report 2021-2022. Looking at archival photographs dating back to the 60s to thousands of digital images today — the idea of designing the annual report as a ‘yearbook’ was the springboard.

ASM’s commitment to continuous development is encapsulated in its new Mission Statement: “We empower lifelong learners to take on challenges and thrive, care for others in our diverse international community, and think globally and creatively toward a better future.” A new graphic was commissioned to promote this message throughout the campus and marketing materials.