Discover the art of feeling alive — every day.

Sento Club is a Newcastle-based lifestyle fitness and wellness company inspired by slow living.

Scope

Brand identity
Brand guidelines
Logo
Signage

Delivery

Inspired by the Mediterranean art of slow living and the pursuit of a life well-lived, Sento Club reimagines the Pilates studio as a serene coastal retreat. The brand draws on the idea of cento — “100” in Italian — symbolising balance, vitality and the intention to live fully to 100. Soft coastal tones, natural textures and refined simplicity create a sense of calm and possibility, inviting members to treat each visit as time away — a reset for body and mind.

We developed the brand identity and signage, crafting a visual language that feels restorative, modern and quietly luxurious — far from the clichés of traditional fitness branding.